The Sunday times & new york times bestseller
The Truest Business.
The ultimate guide to starting a business and career with examples of great Entrepreneurs.
With a flexible, choose-your-own-adventure approach, you can dive into the topics most relevant to your situation-whether it's registering your business, building a basic business plan, finding your customers, or simply believing you can do it.
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Most startups fail. But many of those failures are avoidable.
At its core, this book emphasizes the importance of vision and purpose in leadership. Effective leadership isn’t just about hitting targets; it’s about inspiring others, encouraging teamwork, and driving positive change. The book encourages readers to stay true to their values while striving for excellence in their work.
Unlike books that focus solely on theory, this one prioritizes action. It’s full of practical advice and real-world examples that can be put into practice immediately. Whether you’re leading a team or just starting your leadership journey, you’ll find tools to overcome challenges and seize opportunities. The aim is to help you grow your skills while making a meaningful impact in your organization.
inside the book
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What people are saying.
Jake's presentation, "Work-Life Balance," was a true highlight, filled with so many actionable insights.
Lilian Adams
Yankee's Voice
Jake is the MAN. He manages to enthrall the audience from the very first second. The session offered the perfect blend of profound knowledge and humour.
Theo Paul
Innovatives Firm
Jake proves that practical storytelling is the secret recipe. I left with tools I actually used the next morning - at work and at home.
Dorathy Basil
Productivity
Jake exceeded every expectation. His delivery was world-class indeed and the feedback overwhelmingly positive – across cultures and backgrounds.
Pio Pio
The Corporates
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